TRAVIS BOTT

CLIENT: space150

ROLE: Music Video Director / Creative support

As an internal R&D project, we created an AI bot and fed it Travis Scott’s entire discography of beats and to see what would happen. We got a lot of strange sequences of lyrics that we culled down and lined up to fit Travis’ flow-style and of course, to rhyme. We then shot a music video for it to put a visual to Travis Bott. Artificial intelligence created this, but the end product required human creative touch.

If you want to read more about it, check out some of these articles that covered it.

Hypebeast | Fast Company | i-D | Fader | Stereogum | AdWeek