NIKE BASKETBALL KD12: BENEATH THE SURFACE

CLIENT: Nike

ROLE: Art Director

The main inspiration for Kevin Durant’s 12 signature shoe was his experience growing up in the 90’s, and the influence hoops, culture and music of that era had on him and his game. Nike Basketball wanted to show a side of Kevin Durant most people don’t get to see, and help fans get to know him on a more personal, human level. We helped bring this to life by doing a 3-part interview with Kevin, giving the audience a deeper look into the background of one the greatest basketball players of all time.