NIKE EQUALITY HUB 2019

CLIENT: Nike

ROLE: Lead Designer / Art Director

The Nike EQUALITY initiative is centered on using the power of sport to inspire people to take action in their communities, where Nike is leading by example with its partnerships with world-class organizations dedicated to advancing this work. We were tasked with creating a central hub for all of Nike’s EQUALITY campaigns throughout the year, that puts young athletes impacting their community in a positive way at the forefront. We also created a call-to-action for users to nominate youth leaders in their community that would be eligible for Nike’s Future Varsity program - a six-month program dedicated to support and encourage youth leaders in African-American communities. This is one of my favorite examples of a brand using their influence to create change.