COLD WAR IS…

CLIENT: Activision - Call of Duty Black Ops: Cold War

ROLE: Art Director

The launch of Call of Duty Black Ops: Cold War was one of the most anticipated video games of 2020, ending the year being the highest selling video game, including having the most sales over launch weekend in Playstation history. So, to continue the hype, we created a series of digital/social spots that highlight the squad mentality–the social aspect of the game–using relatable in-game moments. These spots live on all Call Of Duty social channels and garnered over 12 million organic views.